The statements provide Results of business activity and not the Reasons. To understand the reasons, we must look at relevant ratios. These ratios are standard indications of business reasons and serve as the basis for key business decisions. They are derived from a combination of calculations of components of the financial statements to indicate a unique and universally accepted metric or measurement. We can glean relevant indications of the company’s success from these metrics. They become the “language” through which we understand business activity and we use them to help understand and analyze financial statements and also compare one company to another or one financial period to another. This webinar provides an in-depth understanding of business and financial activity. It converts the results indicated on financial statements to the reasons needed to improve profits and productivity. They provide the windows into the company and reveal how best to understand.

Learning Objectives

  • How business/financial transactions are transformed into financial statements
  • Key components of financial statements
  • Simple blocks ad key concepts used in creating statements
  • Simple meaning and relevance of accrual basis accounting
  • Simple meaning and relevance of finance and accounting
  • Key components of ratios used in financial statement analysis:
        o    Comparison
        o    Trends
        o    Cash impact in all analysis
  • The five major categories of relevant rations:
        o    Profitability to measure gross and net profit
        o    Efficiency to measure productivity and utilization of resources
        o    Liquidity to measure ow well financial obligation are being met
        o    Solvency to measure debt encumbrances
        o    Cash- the key business success measurement
  • The simple meaning of all ratio results and how to use them in making business decisions to improve profits and productivity

Area Covered In The Webinar

  • The session includes many attendee activity and engagement
  • Sample statements are provided and analyzed
  • Attendees are required to do the actual computation of ratios from the sample statements and will engage in the discussion  of the value and worth of ratios and how to use them  in making business decisions that involve both operations and forecasting
  • Plenty of time and space for attendee Q & A

Why should you attend?

All business professionals need a good working knowledge of financial statements to include how they are created and how they can be used to make key business decisions. Business/financial transactions are transformed into financial statements through an accounting process.

Three required statements are produced:

  • Income Statement
  • Balance Sheet
  • Cash Flow Statement


On Demand

Carl Young is the owner of Carl Young Consulting, where he works as a turn-around consultant and business coach. Mr. Young is the former Chief Accountant and CFO of a $275M high growth technology com Know More

Carl Young